Careline’s New Wave Makeup Commercial Shot With URSA Cine 12K LF
CAD Studios relies on large format, full frame sensor and 12K resolution for stunning beauty spot.
Manchester, United Kingdom - Wednesday, April 30, 2025 - Blackmagic Design today announced that CAD Studios, a Philippines based creative video agency specializing in beauty, fashion and lifestyle content, captured the “New Wave” makeup commercial for leading cosmetics brand Careline with Blackmagic URSA Cine 12K LF and Blackmagic PYXIS 6K digital film cameras. The spot was also graded in DaVinci Resolve Studio.
“‘New Wave’ is dedicated to showcasing Careline’s hottest product for the coolest generation,” explained Director April Duran. “We emphasized the power of young and talented dancers, collaborating with the country’s finest dancers and World Hip Hop Champions A-Team, to illuminate the versatility of the product through diverse dancing.”
“We went into the camera selection process knowing that we needed to deliver both 16:9 and 9:16 aspect ratios for a 30 second digital ad in 4K,” noted DP Ian Guevara. “URSA Cine’s large format, combined with its 12K resolution, allowed us to capture both aspect ratios without compromising the framing, especially as we had limited time to shoot the entire storyboard.”
“The footage’s stunning clarity enabled us to capture dynamic visuals in full frame 8K and 6K at an impressive maximum of 180 fps. This allowed us to create captivating fast and slow motion sequences and provided ample flexibility for cropping, enhancing our creative options,” added Duran.
“We filmed on a fully white background where managing exposure can be challenging,” said Guevara. “However, the URSA Cine 12K’s advanced sensor preserved both highlight and shadow details, enabling me to use fewer lights to balance our all white set while maintaining detailed shadow gradients. This subtle contrast gave the set depth and maintained the dynamic range necessary to keep it looking three dimensional, despite the predominantly white backdrop.
“The URSA Cine’s ability to capture skin tones was also impressive, especially with brown skin. Many cameras tend to perform well with lighter skin tones but struggle with darker ones. This was a significant advantage for us, as it eliminated the need to adjust the lighting for different skin tones.”
According to Guevara, a PYXIS 6K was used as the B camera, sharing the URSA Cine 12K LF’s color science and large format capability but in a more compact body.
“The second camera had to be something that complemented the URSA Cine, and the PYXIS ended up being a great choice as it shares the same Blackmagic RAW recording format and color science, making it easy to match,” echoed DIT Bernard Dacanay.
“For the PYXIS 6K, we achieved vibrant colors and natural skin tones, particularly emphasizing faces and the makeup's versatility for various applications,” commented Duran.
“The project was shot in a studio, so we used 10G Ethernet tethering to continuously back up footage to external drives as we were shooting with both the URSA Cine and PYXIS at the same time. Being able to stress test the 10G Ethernet workflow on an actual project that was fast paced was invaluable, and it proved to be more than sustainable,” Dacanay recounted.
“The tethered nature of the cameras enabled us to transfer and review footage on our DIT station in real time, even as the shots were being recorded,” added Guevara. “I could experiment with different looks in Resolve, giving us a preview of the final output even as we continued filming the same sequence.”
As part of the DIT cart, a Blackmagic Media Dock was used as a 10G hub, and DaVinci Resolve Studio, in conjunction with a DaVinci Resolve Micro Color Panel, was used to check footage integrity and preview gradability, with DaVinci Resolve Studio’s Clone Tool used to back up additional media for the project.
“These Blackmagic cameras definitively push boundaries, enabling our team to fully embrace our core values as powerful creative storytellers,” Duran concluded. “What I truly loved about working on this project was the amazing collaboration with artists and creative minds who embrace new technologies to elevate our work. This mindset not only transcends the traditional boundaries of advertising but also inspires us to create art that resonates with everyone.”
Press Photography
Product photos of URSA Cine 12K LF, PYXIS 6K, DaVinci Resolve Studio, DaVinci Resolve Micro Color Panel, Blackmagic Media Dock and all other Blackmagic Design products are available at www.blackmagicdesign.com/no/media/images
About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984.Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com/no
Download Assets
Carelines 1
2000x1336
3299 KB
Carelines 2
2000x1333
4036 KB
Carelines 3
2000x1336
4026 KB
Carelines 4
1336x2000
3198 KB