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Friendly’s “Build Your Own Burger” Campaign Shot with Blackmagic Cinema Camera

Fremont, CA - May 15, 2013 - Blackmagic Design today announced that award winning design and digital production company Thornberg & Forester (T&F) used Blackmagic Cinema Camera to shoot the new Friendly's “Build Your Own Burger” campaign, which is now airing on www.Friendlys.com and the brand's social media channels. The four spots were also colored using Blackmagic Design’s DaVinci Resolve, the world’s most advanced color correction tool.

Each of the spots features a talking head explaining what goes into building their favorite Friendly’s burger. As a founding partner of T&F and director on the shoot, Justin Meredith was tasked with realizing independent ad agency Allen & Gerritsen’s (a&g) vision for the campaign within a tight deadline and on budget.

“While the storylines were pretty simple, we only had two days to get through 87 shots, which is where the Blackmagic Cinema Camera proved extremely useful,” said Justin. “The intuitiveness, functionality and no nonsense approach to acquiring the image was huge for me. The Blackmagic Cinema Camera focuses on what’s really important, the image.

“It was my job to get the best images possible, and I couldn’t believe what the camera delivered in such an affordable and easy workflow,” he continued. “We turned it on, popped in an SSD and were recording. The camera was connected to a laptop running Blackmagic’s UltraScope software so we could monitor the image to ensure nothing was clipping. Then using Resolve’s delivery tools, I took the RAW files, exported out to ProRes for the edit, brought back the EDL and was color grading in no time. It was such a seamless workflow.”

Using DaVinci Resolve 9, Justin was also responsible for color correcting the project and cited Resolve’s motion tracker as an essential tool. Because the spots mainly feature talking heads, Justin needed to make the actors’ eyes pop to create a connection with the viewers. Resolve’s 3D tracker locks Power Windows to objects and reduces the need for key generation, allowing users to track any object in a frame, creating the exact grades needed. According to Justin, Resolve’s tracker simplified what could have been a complex and time consuming process while delivering exactly what the client wanted.

“The client was blown away with the quality of both the Blackmagic Cinema Camera and Resolve,” said Justin. “In today’s industry, T&F has to be a Swiss Army Knife, owning and providing all the necessary tools for a project. Because of the ease of use and affordability, Blackmagic Design allows us to tackle all the moving parts of each project while being completely self contained, which saves time and money.”

Press Photography

Product photos of all Blackmagic Design products are available at www.blackmagicdesign.com/press/images. “Friendly’s” images are available here.

About Thornberg & Forester

Thornberg & Forester (T&F) is an award-winning design and digital production company that exists to bring quality, integrity and innovation to the media landscape. Our team does this by crafting stories and conveying brand messages through the most relevant mediums possible. We challenge ourselves to leverage both creativity and technology, and above all we genuinely listen to the needs of our client partners and respond with the best solutions for you. With conceptual design as our backbone, our headquarters in Manhattan and a posh Culver City studio, we offer a complete turnkey solution for brilliant end-to-end production through delivery. Many of our clients worldwide refer to us as their secret weapon and it's time we let you in on the secret: www.thornbergandforester.com.

About Blackmagic Design

Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and film restoration software for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, United Kingdom, Japan, Singapore, and Australia. For more information, please check www.blackmagicdesign.com.