BLACKMAGIC DESIGN ANNOUNCESNEW BLACKMAGIC URSA CINE IMMERSIVE 100G

  World’s first immersive cinema camera for live immersive production with   100G Ethernet, dual 8Kx8K RGBW sensors and 16 stops of dynamic range.

NAB 2026, Las Vegas, USA - Monday, April 13, 2026 - 100G Ethernet, dual 8Kx8K RGBW sensors and 16 stops of dynamic range. Blackmagic Design today announced Blackmagic URSA Cine Immersive 100G, the world’s first immersive cinema camera designed for live production with Apple Immersive Video. Featuring dual 8Kx8K RGBW sensors with 16 stops of dynamic range, URSA Cine Immersive 100G uses 100G Ethernet to deliver the bandwidth needed to output live immersive video for the first time. Blackmagic Design also announced the Blackmagic URSA Live Encoder, a live processor module that compresses live immersive video into Apple ProRes for output as SMPTE-2110-22 IP video, allowing customers to combine the stereo, high frame rate image streams into a single 100G Ethernet connection.

The Blackmagic URSA Cine Immersive 100G and Blackmagic URSA Cine Live Encoder will be demonstrated on the Blackmagic Design NAB 2026 booth #N2502.

“Live immersive production is here, and it’s extraordinary,” said Grant Petty, Blackmagic Design CEO. “URSA Cine Immersive 100G makes it possible, and the images from this camera are just incredible to watch. It truly feels like you’ve been transported to the middle of the action. From sports to concerts, this opens up an entirely new world in live production!”

URSA Cine Immersive 100G features revolutionary new sensors designed for incredible quality images at 8K x 8K per eye. Using the same revolutionary RGBW sensor design as URSA Cine, the new dual sensor layout features larger photo-sites, delivering an astounding 16 stops of dynamic range. The unique RGBW architecture provides equal amounts of red, green and blue pixels for incredible color super sampling. This means it is optimized to deliver incredibly rich colors and provide the ultimate in image quality and flexibility, even at the high frame rates live immersive video requires.

The Blackmagic URSA Live Encoder enables the Blackmagic URSA Cine Immersive 100G to be used for live immersive production. It encodes live video into ProRes for output as SMPTE-2110 IP video via the high-speed 100G Ethernet port, creating an entirely new live immersive viewing experience. Plus, the camera data rate is under 50 Gb/s, so customers can combine two cameras into a single 100G Ethernet connection.

URSA Cine Immersive 100G was recently used for Spectrum Front Row, a series of live Lakers games in Apple Immersive during the 2025-2026 season, which are now available to watch on demand using the Spectrum SportsNet and NBA apps for Apple Vision Pro.

URSA Cine Immersive 100G joins Blackmagic URSA Cine Immersive, the world’s best immersive cinema camera for on-demand video. URSA Cine Immersive has been used on a number of high-profile immersive productions, including MotoGP: Tour De Force, Debut at the BBC Proms, an upcoming documentary featuring Real Madrid, and NASA’s recent Artemis II launch.

Blackmagic URSA Cine Immersive 100G Features

  *  Dual custom lenses for shooting Apple Immersive Video for Apple Vision Pro.
  *  Dual 8K x 8K sensors for stereoscopic 3D immersive image capture.
  *  Massive 16 stops of dynamic range.
  *  100G Ethernet for SMPTE-2110-22 live video output
  *  Lightweight, robust camera body with industry standard connections.
  *  Generation 6 Color Science with new DaVinci Wide Gamut film curve.
  *  Each sensor supports 90 fps at 8K x 8K stereo captured to a single Blackmagic RAW file or a single ProRes 2110-22 stream.
  *  Includes high performance Blackmagic Media Module 8TB for recording.
  *  High speed Wi-Fi, 100G Ethernet or mobile data for network connections.
  *  Includes DaVinci Resolve Studio for post production.

AVAILABILITY AND PRICE

Blackmagic URSA Cine Immersive 100G will be available Q3 for US$26,495, excluding local duties and taxes. Blackmagic URSA Cine Immersive is available now for US$24,995, excluding local duties and taxes. Blackmagic URSA Cine Live Encoder will be available later this year.

PRESS PHOTOGRAPHY

Product photos of the Blackmagic URSA Cine Immersive 100G, as well as all other Blackmagic Design products, are available at www.blackmagicdesign.com/media/images.

ABOUT BLACKMAGIC DESIGN

Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984.

Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.

