TEDXGENOVA OUTDOOR EVENT POWERED BY BLACKMAGIC DESIGN

  URSA Broadcast G2 and Micro Studio Camera 4K G2’s used to capture recent Terraformare event.

Fremont, CA, USA - Thursday, December 5, 2024 - Blackmagic Design today announced that TEDxGenova utilized a live production workflow incorporating Blackmagic Design solutions for acquisition, control and delivery at its recent “Terraformare” event. The event explored strategies to improve Earth’s livability amid climate and social challenges.

Italian production company ADP Events managed the technical production, tackling the AV challenges of hosting the event outdoors for the first time while meeting TEDx’s high standards.

“TEDx events are renowned for their production quality, and we weren’t going to cut any corners,” begins Attilio Di Pietro, founder and technical director of ADP Events. “Our goal was to capture the full experience, right down to the smallest detail.”

He adds, “We opted for Blackmagic Design because the content production workflow met TEDx’s AV standards. The color accuracy of its imaging system in low light, the dual output capabilities of the broadcast cameras, and the ultra low latency of the SMPTE fiber setup were crucial for achieving a professional recording experience.”

The multicamera production relied on five Blackmagic Design cameras. Employing SMPTE fiber chains, two URSA Broadcast G2 cameras rigged with B4 zoom lenses and Blackmagic Studio Viewfinders were deployed front of house providing a mix of wide and close up shots.

Complementing those, two Blackmagic Micro Studio Camera 4K G2 cameras were positioned at the stage’s left and right corners. An additional unit was rigged overhead to capture elevated perspectives. “The compact micro studio cameras were especially handy, allowing us to place them where larger rigs couldn’t fit and get creative with our angles,” notes Di Pietro.

At the heart of the control gallery was a purpose built PPU system, with vision mixing handled by the ATEM Constellation 8K live production switcher paired with an ATEM 2 M/E Advanced Panel. A Blackmagic Videohub 40x40 12G router added flexibility, enabling signal management and distribution for both fiber connected and non fiber cameras.

“We had HD monitoring across multiple cameras with customizable layouts, allowing the director to focus on storytelling while our team handled technical details,” explains Di Pietro.

ADP Events also utilized HyperDeck Studio 4K Pro broadcast decks for ISO recordings from each camera feed, along with the line cut prepared for live streaming. A HyperDeck Studio HD Mini served as a backup recorder for the program output. An ATEM Mini Extreme live production switcher handled the real time multimedia elements, integrating PowerPoints and videos assets into the onsite display and live stream.

Each talk was recorded individually in 1080p25 for TEDx's archival standards. The talks were filmed live and later edited for uploading to the TEDx YouTube Channel.

PRESS PHOTOGRAPHY

Product photos of URSA Broadcast G2, URSA Studio Viewfinders, Blackmagic Micro Studio Camera 4K G2, ATEM Constellation 8K, ATEM 2 M/E Advanced Panel, Blackmagic Videohub 40x40 12G, HyperDeck Studio 4K Pro, HyperDeck Studio HD Mini, ATEM Mini Extreme and all other Blackmagic Design products are available at www.blackmagicdesign.com/media/images

ABOUT BLACKMAGIC DESIGN

Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com

