Blackmagic Design Announces the Purchase of all Assets of DaVinci Systems LLC.
IBC 2009, Amsterdam, Netherlands -- September 10, 2009 --
Blackmagic Design today announced the purchase of all assets of
DaVinci Systems LLC. This purchase means Blackmagic Design will now
offer DaVinci Resolve DI color correction systems and DaVinci
Revival film restoration products for sale worldwide.
DaVinci Resolve working with stereoscopic 3D and 4K, and DaVinci
Revival film restoration will be demonstrated at IBC 2009 at the
DaVinci booth 7.D08.
Since 1984 DaVinci have been and continue to be the standard in
post production. There are thousands of colorists worldwide who
understand the performance, quality and workflow of DaVinci color
correction systems. DaVinci is the name behind more feature films,
television commercials, documentaries, episodic television
production and music videos than any other grading system.
DaVinci Resolve is unique in supporting more real time color
correction than any other system. This advantage is because DaVinci
Resolve is not limited by the computer it's running on. DaVinci
Resolve is based on a cluster of computers with high performance
GPU cards, so all processing is always real time.
This means DaVinci Resolve has the power of a super computer for
the real time performance of all color grades even when using
dozens of primaries, secondaries, power windows™, multi point
tracking, blurs, and more. With DaVinci Resolve, this is all real
time, and if customers need more power for higher resolutions or
more "nodes" of color correction, they can add more computers or
GPU cards for the additional power.
Blackmagic Design has also initiated a wide ranging restructure
of the DaVinci business. The new focus will now be on the DaVinci
Resolve color correction and DaVinci Revival film restoration
products. The company believes these products represent the future
of color correction and film restoration and the company has many
exciting ideas for future developments.
DaVinci Resolve already has the power to handle complex color
grades in real time even at native 4K resolutions and in
stereoscopic 3D. These are the features that are vital on modern
post production workflows. To accelerate development, DaVinci
Resolve and DaVinci Revival engineering teams have already been
expanded and further expansion is currently underway.
Due to the age of the DaVinci 2K systems which were originally
launched in 1999, Blackmagic Design will cease marketing 2K systems
immediately. Support for 2K systems will continue and plenty of
spare parts are available for customer repairs. Engineering will be
dedicated to bug fix updates and small feature releases.
Annual support contracts will also immediately cease, and a new
"pay as you go" system will be initiated so customers only need to
pay if a fault occurs. Blackmagic Design believes this will save
customers thousands of dollars of unused support payments.
Customers can pay for any repairs required, and purchase and repair
of second hand DaVinci products will be supported when possible.
This will greatly improve the resale value of second hand DaVinci
"I remember back in 1988 to the first day I started in post
production and was shown the telecine suite with DaVinci. I could
not believe the quality of the images on the monitor, and that was
the moment I fell in love with high quality imaging and color
correction," said Grant Petty, CEO, Blackmagic Design. "I worked
hard to become a telecine engineer, and for me it was the most
exciting job in post production. It's been a while since I was a
telecine engineer, however it's incredibly exciting to be back
involved with DaVinci again! We have a lot to live up to and many
fantastic ideas, so it's a very exciting time!"
Blackmagic Design's DaVinci products will also get improved
marketing, and this includes a new website already posted at
DaVinci Resolve and DaVinci Revival are available now from
authorized Blackmagic Design DaVinci Certified Resellers. These
resellers are listed at
Product photos of the DaVinci Resolve and DaVinci Revival, as
well as all other Blackmagic Design products, are available at
About Blackmagic Design Inc.
Blackmagic Design Inc. manufactures the world's highest quality
video editing products, converters and routers for the
post-production and television broadcast industries. The
Multibridge, DeckLink and Intensity family of products have
revolutionized the post production industry and made HDTV and film
editing more affordable. Founded by the world's leading editors and
engineers from the post production industry, this knowledge is
constantly fed back into our products. Blackmagic Design has
operations in the USA, United Kingdom, Japan, Singapore, and
Australia. For more information, please check