Austrian based agency and production company, Freystil, created the latest Austrian Kia car commercial with the Blackmagic URSA Mini Pro 12K. Founder and CEO, Michael Frey talks about why he has founded his company on the URSA Mini Pro 12K and BMPCC 6K cameras.

“I started my company three years ago with zero budget. I had nothing. My goal was to make high-quality content affordable and to give Austrian customers the most flexible content bundles we could. I wanted to create a completely different type of production and post production facility, here in Austria.”

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Seattle-based director and cinematographer, Note Suwanchote recently did a 12K and 8K camera test in Blackmagic RAW, using the Blackmagic URSA Mini Pro 12K. Note talks about the image quality for the new 12K sensor and how easy it is to shoot using Blackmagic’s RAW codec.

“There is a giant rock formation at Cannon Beach in Oregon, called ‘Haystack’ where they shot, ‘The Goonies’, ‘Twilight’ and ‘Point Break’. It’s one of those places I have always wanted to shoot. The other location is Rialto Beach in Washington, which is about a four hour drive north of me. I had seen beautiful photographs of both locations and I thought they would be perfect for shooting test footage with the Blackmagic URSA Mini Pro 12K.”

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Cinematographer Vance Burberry recently shot the launch film for James Perse’s Robertson Boulevard flagship store in Beverly Hills. Vance talks about shooting this architecturally inspired black & white commercial for this Californian fashion and homewares designer.

“As it happens, Julian Metter was directing this cool commercial for James Perse. Both Julian and James wanted something really stylish in black & white, a bit like an architectural piece. James Perse is very creative with great artistic sensibilities. He is also heavily into his architecture, so keeping the architectural integrity of his flagship store was very important.”

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Cinematographer, John Brawley recently conducted the first tests on the Blackmagic URSA Mini Pro 12K camera. John talks about using this camera for the first time, while he was shooting the episodic drama ‘The Great’. He then explains the background to ’Twelve’, which was his 4K, 8K and 12K camera tests on Zeiss Supreme lenses.

“I guess my initial reaction when I first saw this camera, was wow ‑ 12K!”

“I understand for a lot of cinematographers the starting point will be, why do I need to shoot in 12K? And, that the pursuit of more pixels alone, does nothing to improve the quality of the pixel pipeline. From what I can see, the way Blackmagic started on this problem, was to firstly understand how to make better pixels and then to see how many pixels you could get from their new sensor architecture! What they’ve discovered is by increasing pixel density they could actually get rid of those aliasing and structural issues we’ve been suffering.”

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Cinematographer, Vance Burberry teamed up with Cristina Piemonte to create this cool piece for Seniesa “Superbad” Estrada, WBA Flyweight World Champion and currently one of the biggest names in women’s boxing. Vance Burberry is a highly notable cinematographer with a career spanning thirty years shooting music videos, commercials, underwater work and feature films.

"The boxing gym we shot at was in East Los Angeles. Seniesa has since become the WBA Flyweight World Champion and this was the very same gym that she had trained in for the last two and a half months."

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